Marketing and Promotion Campaigns and Project Examples

Aus Marketing tailor designs campaigns and projects to suit your unique business or specific industry.

Below are summarised examples of marketing programs that will give you a good idea of how our services can benefit your business or company.

Example 1: New Business Start-up

Brief: A new dentist, recently graduated from dental school, is wanting to open her own practice in one month's time. A commercial lease for a practice on a busy street in her local suburb has already been placed. All of the dental equipment has been ordered and will be delivered shortly.

She is now thinking about the practice's public image and the administration side of the business.

We came up with this Business Starter Package for her new business:

1. Logo / Brand Concept Design
2. 4 Page website and email
3. Brochure Design
4. Brochure Printing A4 z-folded x 1000, full colour
5. Photography of the practice and staff
6. Stationary

Word letterhead
Email signature
Business Cards
Carbonated Patient Forms Design
Carbonated Patient Forms Printing

Example 2: Search Engine Optimisation (SEO) Package

Brief: A clothing shop which stocks exclusive designer labels for women had a website made for them 3 years ago.
They have found that the site never really worked for them and could not be found on Google. However, they
have a friend that has a similar shop and their website brings them traffic through the door.

We came up with this Website Revamp and Internet Marketing Package:

1. Clean up the artwork design of the site so that it communicates the business in a clearer way.
2. Make the site search-engine friendly.

Research relevant keywords
Fix and put in SEO codes
Re-write the website copy

3. Research relevant online directories to advertise
4. Submit the business details to the relevant online directories
5. Revise any existing directories and linking partners
6. Google Adwords advertising research and setup
7. Google Adwords advertising campaign

Example 3: Business to Business Promotion Package

Brief: An office store wants to purchase a bulk amount of printers and photocopiers and advertise this to other businesses.
Their objective is to sell many of the printers and photocopiers quickly to cover the cost of the outlay of the bulk equipment.

We came up with this Business to Business Promotion Package:

1. Logo / Brand Concept Design
2. 4 Page website and email
3. Brochure Design
4. Brochure Printing A4 z-folded x 1000, full colour
5. Photography of the practice and staff
6. Stationary:
      Word letterhead
      Email signature
      Business Cards
      Carbonated Patient Forms Design
      Carbonated Patient Forms Printing

Example 4: E-commerce Package

Brief: A small business that sells gifts has decided to sell online. They need a website that is easy for them to add and edit
their products.

We came up with this E-commerce Package:

1. Product, demographic and online competition research
2. Keyword research for website SEO
3. Website SEO
4. Website Design and Development

shopping cart, checkout, featured product
application, contact form, About Us page
store location page

5. Merchant account and credit card security setup
6. Data entry of 50 products

Example 5: Flier Design and Distribution

Brief: 100,000 fliers to be distributed to 100,000 homes

1. Design DL, 2 colour, 2 sides
2. Printing 100,000 DL, 2 colour, 2 sides
3. Distribution

IMPORTANT FACT: If this letterbox drop campaign was to procure only 1% of sales from the 10,000 flyers distributed that would make 100 sales. So, 100 sales of $100 would be $10,000 in sales! That is if only 1% buy from this campain. That is 9x the cost of the campaign.