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Latest articles that will assist your business or company marketing:
  • 90% of Businesses Fail

    failing business statisticsEveryone has dreamed about starting a business and being their own boss. Most who pursue that dream find only frustration and failure. Don't become a part of that statistic!

    Since 1986, as many as nine out of ten new businesses closed in their first year. According to a rece... READ MORE...
  • DIY Website Management

    content management system joomlaIt is easy to run and manage your own site. Some businesses can benefit from this to an enormous degree. Other businesses prefer that we manage their websites for them. Upon consultation we can determine what is the best for you. To clarify further let me explain what a Content Management Sys... READ MORE...
  • What is this 'SEO' thing?

    seo search engine optimizationDoes Google recommend working with companies that offer to make my site Google-friendly? SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture ... READ MORE...
  • How to Get Media Publicity

    media publicity press releasesGetting media has never been easier. We do all the hard work!

    We have a comprehensive, continuously updated media contact database of almost 3,000 Australian newspapers, magazines, trade publications, television, radio, news wire services, online media outlets and ... READ MORE...
  • The Business "Branding" Trap

    logo design business brandingBusiness and corporate branding requires more than a swish logo and fancy website. It's about people's perception of your company... from the consistency of your messages, to the way you answer the phone.

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DIY Website Management
content management system joomlaIt is easy to run and manage your own site. Some businesses can benefit from this to an enormous degree. Other businesses prefer that we manage their websites for them. Upon consultation we can determine what is the best for you. To clarify further let me explain what a Content Management System is.

At the risk of stating the obvious, it could be said that a content management system is quite simply - a system that manages content.

However, it is precisely the obviousness of what a CMS is and does, that has created a degree of confusion amongst 'would be' purchases of such a system. Wrapped up in a seemingly harmless statement is enough ambiguity to enable all kinds of products to masquerade as content management solutions.

To fully understand what a CMS does, we have to first define:

a) what it is we are referring to when we talk about content
b) what it is we understand under its management and
c) what do we mean by a system.

Only when you know exactly what content needs to be managed, can you 'filter' (and I mean filter) through the myriad of options that are available - and not be 'bamboozled' by sales speak into taking the wrong product.

What is Website Content?


Content is, in essence, any type or 'unit' of digital information. It can be text, images, graphics, video, sound, documents, records etc - or in other words - anything that is likely to be managed in an electronic format.

What is Content Management?

Content Management is effectively the management of the content described above, by combining rules, process and/or workflows in such a way that its electronic storage is deemed to be 'managed' rather than 'un-managed'.

Carl Neumann
Founder

 

Logo Design

Your logo must be unique, memorable ... and simple. The creative team blends inspiration, design skill and marketing expertise to create logo designs that perfectly relect your company brand.  read more...

Creative Writing

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases.  read more...

Photography

Our clients continue to use our photography services year after year for headshots, press releases, product launches and trade journals and more. Suitable for printing & websites. read more...